Description of Data Practice
Data Categories
Identifiers, such as IP addresses, mobile device advertising identifiers
Internet, network, and other activity information, such as information about browsers and devices, such as type, version, and settings, information about ads that are shown, such as which ads are shown to a device or user, where (which device or app) they are shown, and at what time
Geolocation data, such as may be determined by IP address
Inferences drawn from above, such as predictions about ad performance
Uses
Maintaining our services: We use the information to ensure our services are working as intended, including on our behalf and on behalf of clients for purposes related to targeting, delivering, measuring, and reporting on advertising, including technically delivering an ad and measuring the success of delivery
To measure and report ad performance, such as to technically deliver an ad and measure the success of delivery, keep track of how many times an ad was shown, as well as where and when, measure how well ads perform, such as whether someone who saw an ad later made a purchase, attribute, and report on the performance and success of campaigns
Improve our Services, such as increasing advertising relevancy and effectiveness and predicting ad performance
Protecting against security threats, abuse, and illegal activity: We use and may disclose information to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity
Research and development: We use the information to improve our services and to develop new products, features, and technologies that benefit our users and the public
Legal reasons: We also use the information to satisfy applicable laws or regulations, and disclose information in response to legal processes or enforceable government requests, including to law enforcement
Recipients
Service providers, trusted businesses, or persons that process the information on our behalf, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
Protect safety and combat fraud, including investigating or preventing reasonably suspected malicious activity and if we believe your actions are inconsistent with our user agreements or policies, that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of us, our users, the public, or others
Law enforcement or other third parties, for legal reasons
Other people with whom you choose to share your information